Subset offers a wide selection of sustainable, organic cotton intimates and wearables for everyday living. Originally called Knickey, I worked with Outline on creating a brand system for their new moniker. The custom logotype adapts to any bounding shape — a nod to the comfort and flexibility within each product. The series of interchangeable marks was inspired by the concept of parentheses: a pair that emphasizes the space between, just like underwear lives between the skin and outer garments.