Deon Libra is an adaptogenic stress care brand created by Devin McGhee and Brit Kirkland. I worked closely with them to bring their vision to life, drawing an elevated monogram and creating a dynamic visual system that pivots around a sparse yet powerful palette of red, cream and black. A charismatic range of typefaces coordinates seamlessly with their confident brand voice. The packaging won 4 awards from The Dieline in 2023.
BRANDING / PACKAGING / WEB DESIGN / ART DIRECTION / SOCIAL
(Studio) Nice People
(Role) Senior Designer
(Creative Direction) Amber Asay
(Copywriting) Alexa Sibberson
(Project Management) Jennifer Kunzler
(Packaging Photography) Grey & Elle