Mother Bar crafts CBD mints with unusual ingredients, aiming to help mothers carve out time for themselves. Letters, words and phrases set in italics emphasize those individual moments of self-care — set apart from the rest. The palette feels refreshing with an unexpected pop of szechuan yellow for energy. The packaging design won a Dieline Award in 2022.
BRANDING / PACKAGING / WEB DESIGN / ART DIRECTION
(Studio) Nice People
(Role) Senior Designer
(Creative Direction) Amber Asay
(Project Management) Jennifer Kunzler
(Packaging Photography) Grey & Elle
(Lifestyle Photography) Smakk Studios