Meredith Walker is an artist who unabashedly uses color in her work. Her custom logotype strikes a balance between graceful, tall letterforms and soft, bouncy serifs — a nod to the warmth of 70s-era book titles. The accompanying mark is inspired by publishing logos on vintage book spines with an imperfect shape stamped into the bookcloth. Secondary brand elements reference industrial sans-serif lockups on vintage art supplies.